Strategic Capture Planning, Proposal Writing, and Project Management Responsibilities Secure Coveted Position on $1.2B IDIQ
Client Profile:
A mid-sized technology firm sought to diversify its portfolio beyond IT and infrastructure services, venturing into the complex realm of strategic communications. Lacking substantial prior experience and in-house expertise, they turned to us for guidance. The challenge was formidable: how to establish a foothold in strategic communications amid seasoned competitors with decades more experience.
Our Strategic Approach.
Our collaboration with the client began with meticulous market research. This included identifying all of the significant players in the space, pinpointing various strategic entry points, and quantifying opportunities in an ambitious, but realistic manner. The task at hand was undeniably challenging, but our commitment was equally steadfast.
Reach for the Summit.
Undaunted by the odds, our team set its sights on a monumental target ahead – the highly sought-after $1.2 billion multi-award IDIQ with the U.S. Department of Health and Human Services’ Substance Abuse and Mental Health Administration (SAMHSA). This ambitious objective not only pitted us against established incumbents but industry giants as well.
The Power of Research and Strategy.
The team moved forward with confidence, knowing that our strategy was built on comprehensive research. We embarked on a six-month journey to comprehend SAMHSA’s unique requirements and strategically forged alliances to bridge gaps and enhance our capabilities. These alliances included a small, Native American-owned, woman-owned small business that brought us meaningful “boots on the ground” relationships and an advanced data visualization firm that delivered a nationwide footprint. Leveraging our client’s own IT expertise, we rounded out this strategic partnership by positioning technology as a pivotal distinguishing factor in our strategy, masterfully setting the team apart from conventional communications firms.
The Winning Solution.
Our proposal transcended being a mere government document. Brimming with strategic prowess, we seamlessly interwove theoretical frameworks with practical applications to present our groundbreaking approaches to meeting the government’s requirements. Our client’s audacity in this initiative stood out among a sea of competitors and bore a resounding success. Against all odds, they secured a coveted position with SAMHSA for strategic communications as a large business. Our team not only guided them into a fiercely competitive market but also positioned them as a new dominant force to be reckoned with.
Conclusion.
This case study embodies the power of strategic acumen, innovative problem-solving, and the ability to transform ambitious goals into reality. With our guidance, a mid-sized technology company was able to seamlessly diversify its corporate offerings to include the abstract world of strategic communications. As a triumph over industry titans, this case illustrates the latent potential that resides in every challenge, while showcasing what can happen when that potential is harnessed by a team with grit, grind, and tenacity.
